Hi friends today we are going to talk about IPL (Indian Premier League) and mobile phones co-branded relationship in India for Indian people. I think here no need to tell about BCCI the Board of Control for Cricket in India, or BCCI, is exploring new options of cashing in on the IPL, or IPL, brand. The board, according to two elder executives of two IPL franchisee teams, is all set to launch a limited edition of co-branded mobile phones for the upcoming second season of the tournament. The board has sent out letters to all the team owners looking for their awareness and support for undulating out co-branded mobile handsets.
Meanwhile, the IPL organization is investment talks with some most important handset manufacturers for selling the rights to use IPL brand name for a partial stage. Sundar Raman, chief decision-making officer, IPL, long-established the expansion but he refused to share any details. “Yes, we are chatting to several people (for introduction co-branded mobile handsets), but it is too early to remark.”
Mint could not in competition verify the names of mobile handset makers who IPL is at present talking to.
The two executives also indicated that along with co-branded handsets, the IPL organization is also exploring opportunities to sell the IPL contented to mobile phone repair providers. This would take in screensavers, wall papers, tourist attractions from the IPL records as well as live trimmings from the new season, the two executives said.
According to Anshul Gupta, major investigate psychoanalyst, Gartner India Research and Advisory Services Pvt. Ltd, 124 million mobile handsets were sold in India in 2008. This was 25% more over the earlier year.
most important companies which make mobile handsets in India include Nokia India Pvt. Ltd, Samsung Telecommunications India Pvt. Ltd, LG Electronics India Pvt. Ltd, Motorola India Pvt. Ltd, Haier Tele Communication India Pvt. Ltd, Spice Communications Pvt. Ltd and Sony Ericsson Mobile Communication India Pvt. Ltd.
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